Wednesday, 16 January 2013


For real time updates, join The First to Know Facebook page - you can click the Facebook icon that will lead you to Facebook from the website or access through this link: http://www.facebook.com/pages/The-First-To-Know/137851689612249

You can also check this "in the media" page, which includes a selection of public speaking engagements and more recent writings and research by Lida Hujić, author of The First to Knowhttp://tftk.info/blog

Articles and talks around the topic of "morbid is the new fun" and the "new consciousness consumer" are an update of the ideas first developed in The First to Know book. The latter covered the nineties and noughties, while the "morbid stuff" is 'the first to know" for the teens ('the first to know' model of cultural enquiry is proving to be pertinent again).

What you will find in this section by scrolling down is a selection of press/media (in English) about The First to Know (by no means exhaustive – just a taster!). The following links are included below:

1. Features/interviews with Lida about The First to Know (DAZED & CONFUSED; TIME OUT; MONOCLE; HOUSE)

2. Guest editorials/features by Lida for RUN RIOT (London’s hippest cultural barometer), IDOL Magazine (emerging fashion and lifestyle), THE ECOLOGIST (magazine), RW Connect (marketing research and trade magazine), RESEARCH LIVE (marketing research magazine)

3. Broadcast on RESONANCE FM (award-winning radio station), MASHINA O (LAIBACH remix by DJ/Producer EROL SABADOSH) and special video clip, all to celebrate the 25th anniversary of the now ‘legendary’ Omladinski Program Radio Sarajevo (1987 – 1992)

4. Photo albums from THE FIRST TO KNOW GATHERINGS, the curated event off-shoot of The First to Know (unpredictable, in perpetual move but always capturing the zeitgeist) - more on www.tftk.info ('Trailblazing')

When you reach the end of scrolling, click 'older' (bottom right-hand side of page) to access more posts. By the same token, 'newer posts' (left-hand side, bottom of page) will bring you back to previous posts. 'Home', the option at the bottom middle brings you back to the start, this post.

If you can't click through a link, copy the entire link and paste into your browser.



Features/interviews with Lida about The First to Know (selection only - more available on request)

Dazed and Confused
(Arts and culture, interview with A. Battista)
http://old.dazeddigital.com/artsandculture/article/10503/1/the-first-to-know

Time Out
(Read It!, Editor review)
http://now-here-this.timeout.com/2011/08/09/the-first-to-know-how-hipsters-and-mavericks-shape-the-zeitgeist/

Monocle (radio)
(Culture, interview with R. Bound)
http://monocle.dl.groovygecko.com/m24/11100043.mp3

House (Magazine)
(Features, interview with J. Quirk)
accessible to members only across House Seven internationally - pdf copy on request for non members
http://www.houseseven.com/features/the-first-to-know-dot-dot-dot


Guest editorials/features by Lida (just a selection - more available on request)

Run Riot 
(London’s uber hip cultural barometer)

link to Lida's editorial page/a number of features and reviews: http://www.run-riot.com/users/lida-hujic


IDOL
(independent fashion and lifestyle magazine - idolmag(dot)co(dot)uk)

Feature to mark the 25th anniversary of the groundbreaking TV programme: YO! MTV Raps
in issue 6, the Dreamers, available online or stockists internationally: http://idolmag.co.uk/stockists

see FB link for more info and access to online shop:
https://www.facebook.com/photo.php?fbid=609210815809665&set=pb.137851689612249.-2207520000.1385464016.&type=3&theater

The Ecologist 
(magazine - consumer press)

Vive le vert, why green is the new black: http://www.theecologist.org/green_green_living/clothing/1253584/the_futures_vert_why_green_is_the_new_black_in_paris.html

Craftmanship, a dying art?:
http://www.theecologist.org/green_green_living/clothing/1055165/craftsmanship_a_dying_art.html

Ecofashion, how green became the new black:

RW Connect 
(magazine - marketing research and trade press) 

Leveraging innovation in the workplace &
Who's the first to know?:
http://rwconnect.esomar.org/?s=Lida+Hujic

Research Live
(magazine - marketing research and trade press)

The New Consciousness Consumer:
http://www.research-live.com/opinion/the-new-consciousness-consumers/4011380.article