Francesca Forcolini’s Labour of Love is one of London’s most exquisite independent boutiques. In the chapter “New Mavericks”, The First to Know documents the rise of an alternative type of shopping environment and experience. Labour of Love is an example of “fusion boutiques”, which together with “concept stores”, such as colette (below), created a new trend that went on to influence the mainstream retail sector. Pop in to Labour of Love to have a browse. This is currently the only place where you can get signed copies of The First to Know or even order a personalised signed copy for yourself or a dear one who has a similar mindset as us and will appreciate the labour of love. Former Location: 193 Upper Street, Islington, London N1 1RQ. (Labour of Love is now online).
